“Imagine Projects works as part of our marketing and sales team to assist us to price and sell our retirement living and aged care services. Imagine Projects is professional, easy to work with and dedicated to helping us achieve our goals. Importantly they never lose sight of Lutheran Services’ commitment to compassionate and dedicated client service.”

Tricia Davis | Group Marketing Director


Imagine provides strategic consulting services for seniors’ living including Retirement Living, Residential Aged Care and In-Home Care.

Our services include development advice, project marketing, sales, research, consumer advice, market research and property styling for new, greenfield developments or existing facilities.

The genesis of Imagine Projects was born from our previous company, Shine Retirement – a company dedicated to assisting retirees to find their retirement home. This experience has provided Imagine Projects with a unique understanding of the retiree market.

Our expertise in senior living is unparalleled and the strong relationships we have formed with developers and operators, along with our company’s rapid growth is testament to our success.

Project 9 - Masterplan Development Site
Property Styling

Experience counts and we’re proud of our track record.


We have over 15 years experience of working with retirees and Australia’s leading retirement community developers and operators.

Emma Lilley, Executive Director at Imagine Projects
Emma Lilley
Executive Director
(formerly known as Emma Plasier)

Emma Lilley

Emma has enjoyed a lifetime career in retirement, aged care, housing, marketing, sales and development including: owning and managing her former business, Shine Retirement (a consumer focussed sales referral business); being Business Development Manager of a large retirement and aged care provider; and a marketing consultant to various aged care organisations.

Emma is the current host of the National Property Council Retirement Living Educational Videos and winner of the Retirement Living Rising Generation Award.

Emma has worked with dozens of seniors’ market developer/operators all keen to take advantage of her unparalleled expertise in retirement and the aged care industry.


Reimagining seniors living through the eyes of the consumer!

Contact us to discuss your project needs.