Project Description


“Imagine Projects is doing an excellent job managing the sales and marketing for our new retirement living development. It is also coordinating every aspect of the marketing from digital to PR and has an excellent sales team that is achieving outstanding results. Sales of our units have increased dramatically since being styled by Imagine Projects’ Home Harmony Property Styling team. The homes look stylish and inviting and the feedback from everyone has been excellent!”

Tom Sheridan | Project Development Manager


Retirement Community Redevelopment Site

Imagine Projects is managing the sales and marketing of a new development stage at an existing village. After the client’s initial soft-launch, Imagine worked to help capitalise on previous leads, reinvigorate sales and refresh the marketing approach. A holistic database management solution was also implemented. Sales, qualified leads and customer enquiries have dramatically increased for this project.

Project Category:
New development in existing retirement village

Project Location:
South East Queensland

Project Summary:

  • Sales management and strategy
  • Sales customer service
  • Customer database management
  • Sales reporting an KPIs
  • Marketing strategy, implementation and budgets
  • Digital and non-digital campaign management
  • Marketing collateral and graphic design
  • Market and consumer research
  • Advice on dwelling mix, size and pricing
  • Home and community hub property styling
  • Community engagement
  • Event management

Do you need help with your project?

Contact us for a no-obligation discussion to find out how we can help turn your seniors’ living project into a reality.