Project Description

PROJECT 11

“Emma assisted us with sales and marketing of our established and upcoming villages. Her support, advice and knowledge of the retirement sector helped us frame the way forward. She was a great asset to our company.”

Tim Russell | Executive Director

PROJECT DETAILS

Luxury Senior Living Development

Imagine Projects has been involved with this luxury senior living project from the beginning. Imagine provided strategic development advice on the luxury retirement village and aged care facility’s dwelling mix, costs, design, features and services in the design phase and now Imagine is the sales and marketing project manager – overseeing marketing strategy, brand development, digital marketing strategy, budgets, sales personnel and reporting.

Project Category:
Luxury Retirement Village & Aged Care Facility Development

Project Location:
NSW

Project Summary:

  • Project advice – dwelling mix, price and design
  • Marketing strategy, implementation and budgets
  • Digital and non-digital campaign management
  • Brand development
  • Marketing collateral
  • Market research and consumer research
  • Sales management and customer service
  • Customer database management
  • Sales reporting and KPIs
  • Community engagement
  • Event management