Project Description


“Imagine Projects has been engaged to manage our sales, marketing and consumer focus groups and has provided design and strategic advice along the way. Their passion, support and professionalism are to be commended.”

Russell Young | Group Manager Construction & Property


Retirement Community Greenfield Development

Imagine Projects has worked with this project from inception to completion. Imagine provided strategic development advice on the village’s dwelling mix, costs, design, features and services in the design phase and then coordinated consumer focus groups to support the project’s feasibility. Now Imagine is the sales and marketing project manager – overseeing brand development, marketing strategy, budgets, sales personnel and reporting.

Project Category:
Greenfield Retirement Village Development

Project Location:
South East Queensland

Project Summary:

  • Brand development
  • Consumer focus groups
  • Project advice – dwelling mix, price and design
  • Sales management and customer service
  • Customer database management
  • Sales reporting and KPIs
  • Marketing strategy, implementation and budgets
  • Digital and non-digital campaign management
  • Marketing collateral
  • Market research and consumer research
  • Community engagement
  • Event management

Do you need help with your project?

Contact us for a no-obligation discussion to find out how we can help turn your seniors’ living project into a reality.