Welcome to our webinar series “Embrace the Change – The Future of Retirement Living”.

Are the changes to the market, policy reform, mandatory buybacks and increased competition affecting your village? Register for our webinars and get prepared now.

Register Interest for Future Webinars

Previous Webinars

Are the changes to the market, policy reform, mandatory buybacks and increased competition affecting your village?

Get prepared with our ‘Embracing The Change – Prepare for The Future of Retirement Living’ Webinars.

Imagine Projects hosts a series of four webinars to help explain the changes and challenges the sector is facing. Register for a single webinar or for the webinar series bundle (all 4 webinars) and get the information and solutions you need to navigate through the future of retirement living.

These webinars are a MUST for everyone working in retirement living operations, sales and marketing or property development.

Register before December 12, 2018 and take advantage of these great introductory prices:
Early Bird Single Webinar
$99 (normal $119)
Early Bird Webinar Series Bundle
$300 (normal $349)
The bundle is a special offer and gives you access to all 4 webinars (total value $476).
Webinar 1 - Legal

Legal Changes
Are you ready for the Qld Retirement Village Act changes?

Monday, 17th December, 2018 at 6.00pm (AEST)

Our “Embrace the Change – Prepare for the Future of Retirement Living” series kicks off looking into the upcoming changes and challenges of the amended Qld Retirement Village Act.

During this webinar, retirement living specialist David Netherton, Director of Pacific Law will shine a light into these areas of the amended Qld Retirement Village Act, giving you all the information and tools you need to prepare.

  • Increased disclosure requirements
  • Residence contract documents
  • Mandatory buybacks
  • Entry and exit condition reports
  • Improved financial transparency
  • Reinstatement and refurbishment
  • Obtaining approval for proposed changes within villages


Ticket TypePrice
Early Bird Single Webinar:$99 (until 12 December, 2018)
Single Webinar:$119
Early Bird Webinar Series Bundle:$300 (until 12 December, 2018)
Webinar Series Bundle:$349 (access to all 4 webinars)

Webinar registrations close 15th December, 2018 at 11.00pm (AEST).


David is a director of Pacific Law, a boutique national law firm that specialises in property development, retirement village law, commercial law and wills & estates.
He is an experienced property lawyer with more than 20 years of experience working in the retirement village and home park industries. He has worked for most of the major operators in the industry and has helped buy, sell and/or manage over 100 villages and parks around Australia.

David has represented the Qld Law Society in submissions to government on the Retirement Village and Manufactured Home Park legislation. He has also provided the legal presentation for the Property Council of Australia’s national video series on ‘Explaining Retirement Villages’.

Webinar 2 - Marketing

Getting the qualified leads!

Wednesday 23rd January, 2019 at 6.00pm (AEST)

The second instalment in our “Embrace the Change – Prepare for the Future of Retirement Living” webinar series looks into all aspects of marketing in the Senior Living category.

During this webinar senior living marketing specialists Ken Jones and Monique Bergman from Imagine Project’s own Marketing Department will show you how to drive qualified leads and distinctly position your offer in this highly competitive market:

  • Generating sales leads
  • Importance of planning – marketing plans and budgets
  • Branding and understanding your value proposition
  • Public relations and managing the media
  • What works best – traditional, community and digital marketing


Ticket TypePrice
Early Bird Single Webinar:$99 (until 15 January, 2019)
Single Webinar:$119
Webinar Series Bundle:$349 (access to all 4 webinars)

Webinar registrations close 21 January, 2019 at 11.00pm (AEST).


Ken has over 30 years experience in advertising, marketing and business development.  Ken has worked on many award-winning national and international campaigns for clients ranging from large corporations to seniors’ living developments. After working on the very successful marketing of The City of Mandurah in WA (International Award Winner for Liveable Communities), Ken developed a passion for marketing retirement villages, over 50’s living and aged care as well as large residential and commercial developments.

Before settling in Queensland Ken worked in the UK, New Zealand, Perth and Sydney with major advertising agencies including McCann Erickson, Ogilvy & Mather, Saatchi & Saachi and Monahan Dayman Adams and major clients including QANTAS, Sony, Westpac, Estee Lauder and Vegemite

Webinar 3 - Sales

Maximising Sales and Lead Quality

Wednesday, 6th February, 2019 at 6.00pm (AEST)

In the third instalment of “Embrace the Change – Prepare for the Future of Retirement Living” webinar series, customer communication expert Janine Baker, Director of Lead Farmers and retirement living sales specialist, Wanda Lisman-Roger from Imagine Projects, will show you how to maximise your sales and lead quality.

Don’t miss this opportunity to see these retirement living sales experts in action. Equipping you with insider knowledge in the following areas:

  • Managing sales leads
  • Phone skills – leads and prospects
  • Preparing homes for sale – property styling
  • Sales dialogue
  • Importance of CRM and reporting


Ticket TypePrice
Early Bird Single Webinar:$99 (until 29 January, 2019)
Single Webinar:$119
Webinar Series Bundle:$349 (access to all 4 webinars)

Webinar registrations close 4th February, 2019 at 11.00pm (AEST).


Jonine Baker has researched inbound and outbound customer communications for over thirty years. She has personally conducted and analysed close to 7000 engagements with customers seeking retirement living options. Her phone skills knowledge is critical to those needing to maximise all enquiry to ensure they don’t miss a single buyer opportunity.


An intuitive salesperson, Wanda’s abilities to build rapport with all walks of life and caring personality coupled with strong marketing and negotiation expertise has paved the way for a reputation as being one of the most notable personalities in the retirement living sector that Emma has worked with.

Wanda’s natural, down-to-earth approach to sales training along with her reputation for logical and methodical methods to achieving tasks and objectives, sees her take her role very seriously. Caring about all she does and fully appreciating the privilege and responsibility that comes with being a successful retirement living consultant. Wanda has an innate ability to connect with her workshop participants and of course they enjoy the experience immensely.

In a previous life prior to Imagine Projects, Wanda notched up 25+ years as the National Sales Manager in the extremely competitive retail franchising sector. She experienced outstanding success and has transferred the same practices to her Real Estate career.

Webinar 4 - Market Research

Market Research
Understanding your consumer, market and competitors

Wednesday, 20th February, 2019 at 6.00pm (AEST)

The fourth and final webinar in our “Embrace the Change – Prepare for the Future of Retirement Living” series looks into retirement living trends, market projections, emerging challenges and why it is hard to get it right.

During this webinar Matt Gross, Market Research Associate and Founder of the National Property Research Co. will give you information and insider knowledge about:

  • What’s happening in the Real Estate market and the challenges and opportunities it presents for retirement living development and marketing.
  • Retirement living trends – how and why the market is more segmented than ever.
  • Market Projections for the future and why getting it right is now more challenging given the emerging real estate cycle.
  • Why the events happening internationally may well impact the retiree more than millennials.


Ticket TypePrice
Early Bird Single Webinar:$99 (until 12 February, 2019)
Single Webinar:$119
Webinar Series Bundle:$349 (access to all 4 webinars)

Webinar registrations close 18th February, 2019 at 11.00pm (AEST).


Matthew founded The National Property Research Co. (NPR Co) in 1999, a multi-disciplinary property consultancy that has served both the private and public sectors across Australia and New Zealand. He continues to work on some of the largest property transactions in the country where his analytical expertise is highly regarded.

His most recent achievements include working on key projects such as the Commonwealth Games Village, Queens Wharf Bids, Jewel on the Gold Coast, Yarrabilba, Flagstone and other major master planned communities.

NPR Co has a passion for retiree-based accommodation with Matt working as the Marketing and Research Manager for Co-operative Retirement Services in the 1990’s. He has since gone on to provide critical research for organisations such as Aveo Limited, Churches of Christ, Ozcare, Seachange Resort Lifestyles, Orianna Resort Lifestyles, Regis Limited to name a few. In 1998, Matthew also completed his Masters Thesis on Ageing in China and the Need for Age Specific Accommodation.