Project Description
PROJECT 12
“Emma assisted us with sales and marketing of our established and upcoming villages. Her support, advice and knowledge of the retirement sector helped us frame the way forward. She was a great asset to our company.”
Tim Russell | Executive Director
PROJECT DETAILS
Senior Living Greenfield Development
Imagine Projects has worked with this project from inception to completion. Imagine provided strategic development advice on the village’s dwelling mix, costs, design, features and services in the design phase and now Imagine is the sales and marketing project manager – overseeing brand development, marketing strategy, budgets, sales personnel and reporting.
Project Category:
Greenfield Retirement Village Development
Project Location:
South East Queensland
Project Summary:
- Brand development
- Consumer focus groups
- Project advice – dwelling mix, price and design
- Sales management and customer service
- Customer database management
- Sales reporting and KPIs
- Marketing strategy, implementation and budgets
- Digital and non-digital campaign management
- Marketing collateral
- Market research and consumer research
- Community engagement
- Event management
